The modest fashion of the Modern world is trending in the 21st century. The fashion trend in women’s clothing which is less skin revealing and moreover satisfying their spiritual and stylistic needs of faith, religion or personal choice is booming everywhere. The exact interpretation for modest or modesty may vary from culture to culture or from country to country, but the idea of modesty in the fashion industries and trends is getting more attention than ever in this period. British professor Reina Lewis from London College of Fashion in her works ‘Modest Fashion: Styling Bodies, Mediating Faith’ (2013) and ‘Muslim Fashion: Contemporary Style Cultures’ (2015) had stated this growing phenomenon.
There is a very common misconception in this topic, that modest fashion or modest dressing trends are the root cause and also at the same time aftermath of the long period of oppression the women community faced all over the world. But what if women in a liberated world with top education and income choose to wear a modest dress as she feels comfortable wearing them. Why some people feel that the liberation of women can happen only if they expose her body. With this statement, present-day advocates of modest fashion move ahead, but to an extent all top-notch fashion companies back this movement in fashion industries.
This growing trend in the fashion industry is more fuelled with the online boom and .com companies promoting these fashion trends. Before the online boom, fashion stores being more regional and new trends take more time to take off from place to place. But with the online boom and online payment system, this fashion trend is growing at tremendous speed all over the globe.
Modest fashion was estimated a 250 billion dollar industry in late 2018, all multinational companies and fashion designers are churning out designs and collections that all can wear in style without exceptions. The orthodox Muslim, Jew, Christian, Hindu community have stated view this movement is a very positive way of dressing in style without hurting the feeling of religious belief.

Shecoy is a fashion store in Dubai, UAE with its online store at https://www.shecoy.com/. They have specialized in modest fashion clothing for women and kids to serve this niche sector with passion and fashion. They have a wide range of collections of modest women clothing like dress, pants, skirts, jackets, etc.. Being in the Middle East and beautiful Arabic cultural influenced for a fantastic collection of Abayas, Hijabs, prayer mat and dress.